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Spotify data show people create soundtracks of ‘lockdown’ life

Based on music streaming app Spotify data pulled between April 17 and May 17, listeners are soundtracking their activities at home from gardening to homeschooling to painting to dyeing their hair and even cleaning. The data saw a more than 40% increase in listeners around the world creating playlists for their everyday activities.

For Filipinos in particular, popular song additions to “cleaning-themed” playlists include “Shake It Off” by Taylor Swift, “Party in the U.S.A.” by Miley Cyrus, “thank u, next” by Ariana Grande, “IDGAF” by Dua Lipa, and “Shut Up and Dance” by Walk the Moon.

Listeners may also be in search of learning new craft skills with a 125% increase in the streaming of the podcast “Just Wanna Quilt” and more than 60% increase in the podcast “WeCrochet.”


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There was about a 50% increase in the creation of playlists for “hair maintenance” with playlists that include the songs “Complicated” by Avril Lavigne, “Sugar, We’re Goin Down” by Fall Out Boy, “The Middle” By Jimmy Eat World, “High Hopes” by Panic! At The Disco, “Stressed Out” by Twenty One Pilots, and “Hair Cutter” by Animal Collective.

Home-school

Spotify saw a more than 1,000% increase in homeschool-themed playlists and also a more than 1,000% jump in playlists being created around Nintendo’s popular Animal Crossing: New Horizons, a family-friendly life simulation video game that’s providing an escape.

There’s a 40% increase in coloring-themed playlists being created globally. And a more than 90% increase in painting-themed playlists being created.

In terms of what is beginning to be the new reality of working from home, people created WFH playlists as Spotify saw 1,400% increase in this area. Baking-themed playlist saw an increase of more than 120% increase

Listeners created approximately 225% more banana bread-themed playlists between April 17 and May 17. There are now more than 2,750 banana bread playlists on Spotify.

As far as gardening is concerned, Spotify saw an increase of more than 430% in gardening-themed playlists.

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