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Zoho unveils CRM solutions for small businesses in SEA

Zoho Corp., a global company that offers a suite of business software applications in the industry, is today unveiling Bigin, a new pipeline-centric CRM software designed specifically for small and micro business owners.

Zoho Bigin was architectured to help SMBs within the region accelerate their adoption of digital tools, which directly improves customer engagement. Previously, SMBs were held back by high investment cost and lack of digital skills at workplaces, where these barriers have affected the perceived value for going digital. With that in mind, SMBs can now quickly set up a go-to portal for customer information even without prior experience in a CRM solution.


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“Small businesses are the heart and soul of our communities and with business owners struggling more than ever right now, our goal is to bring world-class customer relationship management technology to every sized business at an extremely affordable price,” said Gibu Mathew, Vice President, and GM, Asia Pacific Zoho Corp. “We created Bigin to help small businesses get work done with a minimal learning curve. Using the product, small businesses are able to stop relying on mobile phone call records and spreadsheets to manage customer activities and instead move to a CRM that is easy to use and allows them to focus on growing and building strong customer relationships.”

Bigin is a pipeline-centric CRM solution focused on small businesses that do not need an elaborate, end-to-end CRM. If businesses outgrow Bigin, they can upgrade to Zoho CRM with ease. As its name suggests, Bigin is where SMBs begin their first step on that digital journey towards customer excellence.

Bigin features

30-minute setup: Bigin allows users to get up and running within 30 minutes through effortless onboarding.

Multiple pipelines for customer operations: With the option to create multiple pipelines with fully customizable stages, Bigin empowers small businesses to run their distinct customer operations inside their CRM.

Workflow Automation: Bigin helps sales reps drastically cut down the time spent on repetitive manual tasks with easy-to-create automated workflows.

Real-time notifications and analytics: Real-time notifications from prospects are delivered inside the CRM. Additionally, Bigin’s out-of-the-box analytics dashboards with charts and KPIs empower businesses to make smarter decisions based on data and up-to-date key performance metrics.

Fully mobile: Manage emails, stay updated with your pipeline, and access key business information in real-time with our mobile apps for iOS and Android devices.