Anchanto reports ‘multifold’ business growth, looks to grow business across APAC

Headquartered in Singapore, Anchanto is a B2B SaaS product company that enables businesses such as brands, retailers, eDistributors, eCommerce enablers, service providers, third-party logistics providers (3PLs), SMEs, and postal associations to streamline and manage highly successful end-to-end eCommerce operations. Established in 2011, Anchanto operates in 14+ countries and has offices and teams across Australia, India, Indonesia, Malaysia, Philippines, and Singapore.

Today, Anchanto’s customers manage over 58 million+ stock-keeping units (SKUs) and 102 million+ listings having processed 39 million+ orders with a combined Gross Merchandise Value (GMV) of nearly US $1.31 billion via Anchanto platforms.

Anchanto is currently completing the second closing of its ongoing Series C round, having recently raised funding from MDI Ventures – the venture capital arm of Indonesia’s leading telco provider, Telkom Indonesia in the last quarter of 2019.

Have you read “What’s powering Asia’s stellar eCommerce growth?

“I started Anchanto with a singular mission to help simplify multichannel selling and eCommerce logistics for businesses by providing them access to cutting-edge technology. Today we take another step towards that mission.

– Vaibhav Dabhade, CEO and Founder of Anchanto

“With this investment, we aim to add new features and capabilities to our platform, providing additional services to our existing customers and expanding our presence across newer countries,” Dabhade said.

To note, Telkom Indonesia was previously a customer of Anchanto before turning into an investor. The telco firm was extremely satisfied with Anchanto’s recent growth and achievements, given that Anchanto has exceeded the business expectations, and therefore decided to double their investments into Anchanto. Anchanto is looking at the third closing of the ongoing Series C round in the coming months.

Cutting-edge SaaS

Developed in-house, Anchanto’s cutting-edge SaaS offerings simplify backend operations and helps enterprises achieve unprecedented productivity through automated eCommerce management. This includes Anchanto’s flagship product, SelluSeller, which is an online multi-channel eCommerce management software that offers a simplified, one-stop solution to manage selling operations across 100+ local and international sales channels such as Shopee, Lazada, Amazon, Zalora, Tokopedia, PG Mall, eBay, Magento, Shopify, and Zilingo, among others.

The second offering, Wareo, is a full-suite Warehouse Management System built with 3PLs, Warehousing players, Brands and e-Distributors in mind. Wareo helps businesses manage B2B & B2C processes through a single system and transform their existing warehouses into a seamless fulfillment center. Wareo enables businesses to diversify offerings and start serving B2C players, as they do not need huge capital investments and can hit better revenue numbers while utilizing their existing assets and resources.

API calls

Anchanto’s highly stable platforms have been built to handle massive volumes for enterprise customers and hence played key roles in defining the company’s success. For instance, approximately 13 million+ API calls are triggered by the SelluSeller platform every single day. During peak seasons, this increases up to around 27 million+ API calls per day. To date, Anchanto’s customers manage operations on more than 36,000+ online stores that hold inventory products worth over US $61 billion via SelluSeller.

Anchanto continually strives to innovate its offerings by adding new features and capabilities, while also providing additional services to its existing customers. For instance, the company rolled out the next version of its platform and scaled its support infrastructure massively to help its customers handle huge order volumes during the last Singles Day (11.11) online sale festival. The sale turned out to be huge, and Anchanto’s customers processed 1.07 million+ orders on the Singles Day alone, 4X volume than the previous year.


Anchanto currently serves a massive customer base comprising of global players (including three Fortune 500 companies) such as Nestle, Pos Malaysia, Telkom Indonesia, GreatDeals, Luxasia, DKSH, DHL eCommerce, Asendia Asia, Bench Retail, MYDIN, Senheng, and many more. Having established a strong foothold in Southeast Asia, Anchanto has recently expanded into the Korea & ANZ region and is eyeing markets such as the Middle East, North Africa next.

Anchanto’s SelluSeller platform is currently available to all businesses across Singapore, Malaysia, Philippines, Indonesia, India, Australia, New Zealand, Korea, and several other markets. As more and more enterprise brands move towards managing eCommerce ‘In-house’, Anchanto also offers innovative and scalable solutions that help these brands to go ‘Direct-to-consumers- and internalize their end-to-end eCommerce operations.

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