Consumers turn to TikTok for their holiday shopping

As preparation for the holiday season, short-form mobile video TikTok connects users, creators, sellers, and brands through its in-platform e-commerce feature, Shoppertainment. “Our family-centric culture of coming together and giving gifts makes Christmas a meaningful time for Pinoys,” said Life Dawn Cervero, Vertical Head for F&B, Philippines, TikTok. “TikTok complements this by providing not only … Continue reading Consumers turn to TikTok for their holiday shopping