DOOGEE is expanding its presence in the Philippines’ growing fitness and outdoor recreation market with the introduction of the BoneBeat Series, a lineup of bone conduction headphones designed for runners, cyclists, swimmers, and other active users.
The new product range arrives as more Filipinos take part in cycling groups, running clubs, triathlons, and other fitness activities. Unlike traditional earphones, bone conduction technology delivers sound through vibrations on the cheekbones, allowing users to hear music while remaining aware of their surroundings.
“We see Filipinos becoming more conscious of their health and fitness, whether they are training for a race or staying active in their daily lives,” said Igue Bonifacio, Marketing and Emerging Business Head of Cognetics Inc. “The DOOGEE BoneBeat Series is designed to support these communities by providing innovative sports technology that is both high-quality and affordable.”
The lineup consists of three models aimed at different activities.
The BoneBeat Run Ray is built for runners and outdoor fitness enthusiasts. It features an open-ear design that allows users to hear traffic and other environmental sounds while listening to music. The headset also includes a built-in safety light for improved visibility during night runs, an IP66 sweat-resistant rating, and a lightweight design. It will be available in Shadow Black and Blaze Orange for ₱1,799.
For users looking for additional features, the BoneBeat Run Digital includes a digital display for battery monitoring, enhanced bass performance, Bluetooth 6.0 connectivity, and support for pairing with two devices simultaneously. Designed for daily workouts, it comes with an IP67 water- and sweat-resistance rating and will retail for ₱1,999 in Phantom Black and Stealth Blue.
The BoneBeat Swim Ray is designed for swimmers and water sports enthusiasts. It features an IP68 waterproof rating and includes 32GB of built-in MP3 storage, allowing users to listen to music underwater without carrying a smartphone. The model also supports Bluetooth connectivity outside the water and offers up to 10 hours of battery life. It will be available in Shadow Black and Active Blue for ₱3,999.
According to Cognetics Inc., the BoneBeat Series reflects the company’s effort to expand beyond traditional technology products and address changing consumer lifestyles.
The DOOGEE BoneBeat Series will be available during the 6.6 sale event through the DOOGEE Official Store on Shopee and comes with a one-year store warranty.