DoubleVerify: Filipinos avoid brands with harmful ad placements

DoubleVerify, a software platform for media measurement and performance, has released its 2025 Global Insights: APAC Report, showing that while media quality in the Philippines continues to improve, local consumers remain highly sensitive to ad placement. According to the report, 54% of Filipino consumers say they would stop supporting a brand if its ads appeared … Continue reading DoubleVerify: Filipinos avoid brands with harmful ad placements