A recent study conducted by DoubleVerify, a software platform for digital media measurement, data, and analytics, saw that the endless pursuit of consumer attention has marketers grappling with a fragmented digital advertising ecosystem.  Commissioned by DoubleVerify, WARC draws from the input of 329 brand marketers across Australia, Hong Kong, India, Indonesia, Singapore, and the Philippines. … Continue reading DoubleVerify: Marketers need to align ads with right content, platform