HATASU, an e-bike manufacturer, is launching its latest initiative, the HATASU Careavan, aimed at boosting its mission of providing a comprehensive customer journey from presales to after sales support.
The HATASU Careavan, a newly introduced public service campaign, represents a significant step in fulfilling this mission. This offline event will traverse various cities and provinces, offering educational sessions and practical demonstrations to existing and potential e-bike users.
The initiative underscores HATASU’s goal to addressing the riding needs and concerns of its customers, across all stages of their ownership experience. This comprehensive approach includes educating the market about e-bikes, facilitating accessibility through partnerships with key dealers and financial institutions, and delivering ongoing aftersales support.
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During the events, participants will have the opportunity to engage in e-bike education talks, including safety riding programs and introductory sessions on HATASU e-bike models and their features. Existing e-bike owners can avail themselves of repair and maintenance services, while prospective buyers can explore purchasing options with the assistance of sales representatives and installment partners on-site.
“At HATASU, we want to ensure proper road guidelines and etiquette are in place,” said Austine Huang, COO of HATASU Philippines.
The inaugural leg of the HATASU Careavan, was held in partnership with K-Servico in Goa, Bicol. It featured sessions, service check-ups, sales activities, and interactive booths.
HATASU held the second leg of the Careavan in Bajada, Davao, in partnership with EMCOR.