On Oct. 18, iStore, the Apple Premium Reseller, introduced the iPhone 16 with a unique event at Ayala Center Cebu. The launch transformed a regular product unveiling into a lively celebration, featuring interactive activities and local performances to engage the audience.
Guests had the chance to customize their new merchandise at the “Letter in Style” station, where calligraphers added personal touches, combining artistry with technology. The live art sessions brought energy to the venue, with artists creating pieces that highlighted creativity and innovation.
“The iPhone 16 launch at iStore was all about blending personal expression with innovation,” said Enrico Luis Luk, market director, iStore.
The event attracted loyal customers and community members, reflecting iStore’s dedication to customer engagement. By blending local artistry with the latest in tech, iStore created an experience that balanced innovation with a personal, community-driven touch.
Exclusive Launch Offers: To celebrate the launch of the iPhone 16, iStore is excited to present exclusive offers that cater to every customer’s needs:
- Up to P11,000 OFF for full payment via cash/straight payment (Oct, 10 – 20, 2024).
- Up to 12 months 0% installment at regular SRP with select banks until Oct. 20, 2024.
- Buy your iPhone 16 now and pay later (Up to 12 months, 0% interest) with Metrobank, EastWest Bank, and BDO. Applicable 0% installment tenors vary per bank.
Special Offers:
- Spot Trade-In: Save up to P57,000 when you trade in your old iPhone 15 series for the new iPhone 16.
- 0% Installment Deals: Unlock 0% installment deals with select banks:
- BPI: Buy the iPhone 16 at cash/straight promo price with 0% installment for 24 months from Oct. 10-20, 2024 using your BPI credit card.
- Home Credit: Buy your iPhone 16 at cash/straight price via Home Credit at 1% interest for 15, 18, and 24 months installment. Until Oct. 20, 2024.

