E-commerce platform Lazada is celebrating its 11th year in the country with an 11-day-long sale, on March 3-11. The treat to its loyal customers started early as Lazada allowed shoppers to check out their purchases as early as 8 p.m. on March 2.
For the sale, Lazada is highlighting customers’ love for fashion with the LazLook campaign. The company, led by Carlos Barrera, CEO, Lazada, unveiled a 20-foot mannequin at the Market Market activity center in Taguig. The LazLook mannequin is up until March 29.
“Lazada is showcasing a wide range of trendy, affordable, and quality assortment for our customers,” Barrera said. “Everyone can also enjoy cashback and fast and free shipping every day.”
To kick off the celebration dubbed The Epic 11th Birthday Celebration, Lazada held a show with entertainment celebrities Bea Alonzo, Mimiyuuh, and Alden Richards.
Lazada also teamed up with some well-loved brands such as Forever 21, Penshoppe, and Mikana Jewelry. The Epic 11th Birthday Celebration also featured a LazLook media roundtable with well known fashion industry experts, tastemakers and fashion business founders like Pam Quinones of Vestido and Qurator, Fashion Editor Yanna Lopez, Pia Ugarte of Viajecito, and Evan Maderazo of Sundals. The session gave panelists an avenue to share how their own style evolved through the years, what inspired them to build their businesses, and how access to trendy and affordable fashion products is key for Filipinos to express their authentic selves.
“As we celebrate our women employees, customers and sellers at Lazada this women’s month, we are empowered to mount such iconic executions like the Lazlook Mannequins, creating enriching experiences and pushing innovation that seamlessly merge shopping with entertainment and social,” said Kitty Calderon, head of Marketing Lazada Philippines.
In addition to the Super Show, Lazada has online and in-app challenges and giveaways so everyone can join in on the fun. Together with partner banks, Lazada is giving shoppers the chance to avail themselves of vouchers to use during the 11th Birthday Sale from March 3-13.
Bank of Commerce is offering a discount of up to P2,000 off (minimum spend of P2,500), while Metrobank is offering a P1,000 voucher (minimum spend of 2,000), and many more amazing offers.
Aside from exciting deals, Lazada has created an Instagram filter where shoppers can play to get vouchers worth over P100,000. They can also replay their Lazada moments with Lazzie Bestie’s Challenge on the Lazada app and collect more rewards when they share their shopper profile on social media. Join the Bring Me challenges to win cashback vouchers and unbox surprise items. Dance enthusiasts can also participate in Lazada’s Happy Birthday TikTok Challenge where they can show their best moves and win up to P11,000 worth of vouchers.