With a vision to help create a future and the planet thrive, snacks company Mondelēz International is strengthening its waste collection campaign efforts with a video. The company believes in education and shaping recycling habits early on in childhood so that everyone can contribute to reducing waste today and in the future.

The animated video, aimed specifically at children, features animals who will teach about waste and its proper disposal to avoid clogging the drainage and the oceans, which result in climate change.

Mondelēz International has renewed its partnership with the advocacy group Save Philippine Seas (SPS) for educational materials on waste management. This year, the two have collaborated with “Miming and Friends,” an all-Filipino and homegrown YouTube channel focused on providing valuable lessons to kids through animation and songs.

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With the mantra of “Sustainable Snacking,” Mondelēz International focuses on packaging and commits to 100% recyclable packaging by 2021. It also aims to support net-zero waste through improved systems and hopes to promote a circular pack economy.

Save Philippine Seas

The first episode of “Miming and Friends” talks about the importance of segregating waste at home, to ensure they don’t end up in the ocean. SPS serves as consultant and advisor to the “Miming” episodes on waste collection.

“We support waste collection projects in communities, and we also know that early education plays an important role in empowering everyone to prevent marine litter,” said Anna Oposa, executive director, Save Philippine Seas.

In 2021, Mondelēz International and SPS released a series of infographics (“There’s Plenty of Plastics in the Sea; How did this Happen?”) citing reasons behind marine litter.

“Miming and Friends,” led by Cat-Fish Miming, flying lizard Buboy, and Unicorn Anacorn, join the many friends they meet along the way in learning about the world. Other video topics include values, how to count and sing, and the importance of caring for each other and the environment — all from the multilingual and multicultural perspective of the Filipino experience. The channel is the creation of Miming and Fwends Animation Studios, formed by partners Ramon and Meryll del Prado from Dumaguete, Negros Oriental.

“The values we espouse through Miming and Friends very much align with the values of Mondelēz International and Save Philippine Seas. We are thrilled about this partnership as it fully synergizes with the greater goal of having responsible children as they grow up to become mindful adults,” the Del Prados said.