Telco giant PLDT Inc. said it is ready to compete against potential satellite connectivity providers that may enter the Philippine market, stressing that existing direct-to-cell technology still cannot match traditional mobile networks for daily use.
“We don’t know exactly who is coming in or what specific services they intend to offer, but as with any potential entrant, we take competition seriously,” said Menardo “Butch” Jimenez, chief operating officer and network head of PLDT, during the company’s recent earnings press conference.
Reports about global satellite providers expanding into more markets have raised questions about how Philippine telcos could be affected, particularly in remote areas where mobile coverage remains limited.
Jimenez said PLDT’s strategy is to strengthen its own network rather than react defensively to possible newcomers.
“Our job is to compete and to win,” he said. “Historically, it is easier to compete with new entrants than with players that already have established scale. Our strategy is to be proactive from day one.”
PLDT said its mobile network currently covers about 97% of the Philippine population, giving the company a strong nationwide presence through PLDT and its mobile unit Smart Communications Inc.
Jimenez also downplayed the current capabilities of direct-to-cell satellite technology, saying customer experience remains inconsistent.
“At this particular point in time, we’re not as scared of direct-to-cell technology,” he said. “Basic services such as SMS can take as long as four minutes to send and another four minutes to receive, if you’re lucky.”
He added that data-heavy activities such as video streaming are still impractical through satellite-to-phone connections.
While PLDT sees limitations in the technology today, Jimenez acknowledged that satellite connectivity could still serve specific purposes, particularly as backup communications in disaster-prone or geographically isolated areas.
“Satellite services can be useful, especially as redundancy in hard-to-reach areas,” he said. “But for everyday connectivity, customers expect fast, reliable, and seamless service.”
The Philippines remains a key market for satellite internet services because of its archipelagic geography and frequent natural disasters that can disrupt terrestrial networks. Several global players have been exploring partnerships and direct service offerings in Southeast Asia, including the Philippines.
Jimenez said PLDT expects satellite technology to improve over time and that the company is prepared to adapt alongside industry changes.
“These services will get better, and when they do, we also have to get better,” he said. “Our focus remains on delivering the best possible service for the Philippines.”
He also made clear that PLDT is prepared for direct competition if needed.
“If they want to work with us Philippine telcos, then good. But if they want to directly compete with us, then let’s slug it out,” Jimenez said. “We are not going to back out from that fight.”