Power Mac Center (PMC), a premier Apple partner, has announced that customers can pre-order the highly anticipated iPhone 16 series starting Oct. 10, 2024. The pre-order window runs until Oct. 17, giving customers plenty of time to secure their new devices before the midnight launch on Oct. 18.
This year, PMC is hosting midnight launch events in four key locations across the country, including Metro Manila and Visayas-Mindanao.
Pre-ordering is made easy with multiple channels available. Customers can place their orders in-store at any of the 120+ PMC or The Loop branches, online through the PMC Web Store or The Loop Shopee Mall, or even via the SM Malls Online app. The pre-orders end on Oct. 16 for online purchases and Oct. 17 for in-store orders.
“We’re bringing the excitement of the midnight launch to our loyal customers outside Metro Manila,” Joey Alvarez, director for Marketing and Product Management of PMC, said in a statement. “With our strong presence in the provinces, they can now pre-order their preferred iPhone 16 device and get it the moment it hits stores.”
Exclusive offers for pre-orders
Customers who pre-order an iPhone 16 series device will enjoy several perks. Web Store customers can receive up to P10,000 off the retail price when paying through non-installment methods. In-store buyers also have the option to pay via non-installment methods or use a three-month credit card installment plan to enjoy the discount.
As part of the deal, every pre-order comes with a free Before Anything Else Dual Port 30W Wall Charger, available at all PMC stores, The Loop, Lazada, Shopee, and SM Malls Online. Buyers can take advantage of a 30% discount on select Apple and non-Apple accessories.
The pre-order offers are valid from Oct. 10 to 17, while walk-in customers can benefit from similar promotions during the launch weekend from Oct. 18 to 20.
Trade-in program and additional services
PMC is also running a trade-in program for customers upgrading from older iPhone models. Trade-in values go up to P54,700 for an iPhone 15, with additional trade-in bonuses for older models such as the iPhone 14, 13, 12, and 11. This offer is valid from Oct. 10 to 31.
Customers purchasing the iPhone 16 will also benefit from additional services provided by PMC. Mobile Care, PMC’s official service arm, is offering one year of unlimited diagnosis for all new iPhone 16 devices. Basecamp, PMC’s official training arm, will provide complimentary training sessions for iPhone 16 buyers, led by Apple Certified Trainers.
Midnight launch and raffle
The midnight launch on Oct. 18 will take place at four major locations: Greenbelt 3, SM Mall of Asia, Robinsons Galleria Cebu, and SM Lanang Premier in Davao. Customers attending these events will enjoy performances, interactive games, and exclusive giveaways starting at 9 p.m. on Oct. 17, leading up to the midnight launch.
In celebration of PMC’s 30th anniversary, all pre-order customers are also eligible to join the “Miles and Milestones” raffle, which includes a grand prize of a brand-new BYD ATTO 3 Dynamic Electric Vehicle.
For full details on the pre-order process and launch event, customers are encouraged to visit the official PMC website or The Loop Shopee Mall.

