Xiaomi Philippines named P-pop group SB19 as the official brand ambassadors of the Redmi Note 15 Series, ahead of the smartphone’s local launch on Jan. 15.
The partnership puts a well-known Filipino act at the center of Xiaomi’s latest midrange phone release. The company said the collaboration aims to reach local users who value long battery life, fast charging, and camera features for everyday use.
The Redmi Note 15 Series includes models with a 6,500 mAh battery and support for 100W Xiaomi HyperCharge. The lineup also features what Xiaomi calls Redmi Titan Durability and a 200-megapixel camera supported by artificial intelligence (AI). Xiaomi said these features are designed to support daily tasks such as work, content creation, and entertainment.
Xiaomi Philippines will partner with SB19 in marketing activities tied to the launch and future promotions of the device line. The group is expected to appear at the official launch event and related campaigns.
“This is not just a phone. It is a platform where power, durability, and creativity come together,” said Tomi Adrias, head of marketing for Xiaomi Philippines.
The Redmi Note series has been one of Xiaomi’s core product lines in the Philippine market, designed for consumers looking for advanced features at more accessible prices. By working with SB19, Xiaomi is aligning the product with a local act that has strong recognition among younger consumers.
Xiaomi has not yet disclosed local pricing or the full list of variants for the Redmi Note 15 Series. These details are expected to be announced during the Jan. 15 launch event in the Philippines.
