Philippine Seven Corp. (PSC), the exclusive licensor of 7-Eleven in the Philippines, accelerated its digital transformation in 2025 by expanding cashless payments, modernizing stores, and investing in technology to improve customer experience and business operations.
The company’s biggest digital milestone was the rollout of cashless payment acceptance to more than 1,000 stores by the end of 2025. The expansion continued after the year closed, reaching more than 4,000 stores by the end of May 2026.
Customers can now pay using credit cards, debit cards, QR Ph, e-wallets, and other digital payment methods, giving shoppers faster and more convenient checkout options while reducing dependence on cash.
The digital transformation is part of PSC’s major investment in store modernization, technology, supply chain improvements, and operational efficiency. These initiatives are designed to make everyday shopping easier for customers while helping stores operate more efficiently as the retailer continues to grow.
“Our focus now is on execution, opening the right stores, deepening how we serve customers, and scaling the digital and payment capabilities we built this year,” said Richard Lee, president of Philippine Seven Corp. “That is how we keep 7-Eleven the most convenient choice for Filipinos wherever they are.”
The investments came alongside another year of record financial performance. PSC reported system-wide sales of ₱99.4 billion in 2025, up 6.4% from ₱93.5 billion in 2024. Revenues increased 7.2% to ₱95.1 billion, driven by higher customer traffic, larger basket sizes, and continued store expansion.
The company also remained profitable despite a challenging consumer environment. Net income reached ₱3.6 billion, while total assets grew 10.5% to ₱47.8 billion. Stockholders’ equity increased 23% to ₱11.2 billion, and return on equity improved to a record 35.61%.
“We delivered another solid year in a demanding environment,” Lee said. “Our priority was continuity, keeping the momentum going while strengthening the business for what comes next. We stayed disciplined in how we grow and kept investing in the capabilities that serve our customers and shareholders over the long term.”
PSC also expanded its nationwide footprint, ending 2025 with 4,491 stores, up from 4,130 a year earlier. It opened 361 new stores, extending 7-Eleven’s presence in more communities across the Philippines. Company-owned stores accounted for 53.42% of the network, while 46.58% were franchised.
The retailer said stronger sales from fresh food and its proprietary foodservice brands also contributed to growth across its stores.
The year also marked a leadership transition. Richard Lee became president of Philippine Seven Corp. in July 2025, while Jose Victor Paterno assumed the role of chair of the board.
The company’s latest investments show that digital transformation is becoming a bigger part of convenience retail in the Philippines, where faster payments and more efficient store operations are increasingly important as consumer habits continue to evolve.