Shopee expands Tatak Pinoy roadshow in VisMin
E-commerce platform Shopee is bringing its Tatak Pinoy MSME Roadshow to more provinces in Visayas and Mindanao, to help Filipino entrepreneurs build and grow their online businesses. The program, which…
Shopee strengthens delivery capabilities in Visayas and Mindanao
E-commerce platform Shopee said its Fulfilled by Shopee (FBS) program is helping speed up deliveries and improve access to online shopping across the country, particularly in Visayas and Mindanao. Through…
TikTok Shop reports over 200% sales growth for local sellers in 2025
Video commerce platform TikTok Shop recorded more than a 200% increase in sales for local sellers in 2025 as Filipino micro, small, and medium enterprises (MSMEs) and content creators used…
Lazada revamps membership program with tiered perks and services
Lazada has updated its membership program across its six Southeast Asian markets, including the Philippines, to offer shoppers tiered rewards and added services based on how often they use the…
TikTok Shop spotlights 100 Filipino MSMEs at local brands festival
TikTok Shop gathered more than 100 Filipino micro, small, and medium enterprises during its #SarilingAtin Local Brands Festival, an event focused on promoting local products and helping small businesses grow…
TikTok Shop blocks millions of product listings, removes sellers
More than 70 million product listings worldwide were rejected before going live on TikTok Shop between January and June 2025, according to the short-form video commerce platform’s latest Global Safety…
Amazon rolls out Amazon Bazaar app in the Philippines
Global e-commerce platform Amazon has introduced the Amazon Bazaar app in the Philippines, giving customers access to a wide range of budget-friendly items across fashion, home, and lifestyle categories. The…
YouTube, Lazada expand affiliate shopping program in the Philippines
Video streaming YouTube has expanded its Shopping affiliate program in the Philippines through a partnership with e-commerce platform Lazada, giving local creators more ways to earn while helping viewers discover…
Filipino MSMEs expand reach through TikTok Shop’s ASEAN program
Filipino micro, small, and medium enterprises (MSMEs) are strengthening their digital presence with the help of TikTok Shop’s ASEAN Supporting Our Retailers and Artisans (SOAR) Together Program. Since its launch,…
Filipino online shoppers in 2025 put service quality over low prices
Filipino online shoppers are changing how they define value in e-commerce, with many now prioritizing service quality, transparency, and reliability over simply finding the lowest price. This shift was highlighted…
Shopping apps drive growth in APAC as AI reshapes user acquisition
Shopping apps in Asia-Pacific (APAC) are seeing stronger growth compared to other regions as brands shift strategies to focus on more engaged users instead of chasing larger install numbers, according…
Lalamove secures DTI’s e-commerce rrustmark
Lalamove, an on-demand delivery platform, has earned the Department of Trade and Industry’s (DTI) E-Commerce Philippine Trustmark as part of its effort to strengthen consumer safety and support online businesses.…
TikTok Shop’s platform helps L’Oréal Philippines to strengthen e-commerce strategy
Beauty brand L’Oréal Philippines reported strong results during TikTok Shop’s Jet Set Glow Super Brand Festival, citing the platform’s ACE 2.0 (Assortment, Content, Empowerment) framework and full-funnel ecosystem as key…
TikTok Shop enables Tiny Buds reach more consumers
Tiny Buds has been named the No. 1 baby skin care brand on TikTok Shop, driven by its community-focused approach and use of livestream selling on the platform. The Filipino,…
Shopee launches MSME training program in Mandaluyong
E-commerce platform Shopee Philippines has launched its “Tatak Pinoy 2025” training program to help micro, small, and medium enterprises (MSMEs) improve and digitalize their businesses. The nationwide program, held in…
DTI introduces online trustmark for e-commerce sellers
The Department of Trade and Industry (DTI) has launched the E-Commerce Philippine Trustmark, a digital badge for online businesses, through a new online portal. The initiative aims to make online…
PLDT, TikTok Shop promote digital growth for Mindanao MSMEs
PLDT Enterprise and TikTok Shop Philippines joined forces during Tech Week PH in Davao City to help small businesses in Mindanao use digital tools to grow and reach more customers.…
TikTok Shop unveils upgraded ACE Indicator System at seller summit
TikTok Shop introduced the updated ACE Indicator System during the Summit Pilipinas 2025, aiming to help more brands grow by focusing on three areas: Assortment, Content, and Empowerment. “Many brands…
TikTok Shop, IPOPHL promote brand safety
TikTok Shop joined forces with the Intellectual Property Office of the Philippines (IPOPHL) to mark World Intellectual Property Day by strengthening efforts to protect brands and educate sellers about intellectual…
YouTube Shopping launches in the Philippines in partnership with Shopee
YouTube has introduced YouTube Shopping in the Philippines, growing its partnership with Shopee to help boost video commerce across Southeast Asia. The launch brings the YouTube Shopping affiliate program to…
Home Credit Swakto Deals on InverTERRIFIC air conditioners
Summer is here, and as temperatures soar, keeping your home cool and comfortable is truly essential. But with electricity costs on the rise, choosing the right air conditioner isn’t just…
Lazada survey finds sellers in Southeast Asia need support in using AI
Many online sellers in Southeast Asia (SEA) are aware of artificial intelligence (AI), but a new study shows that they need more help to fully use the technology in their…
Lazada’s Birthday Blowout Sale offers deals, free shipping
Lazada, an e-commerce platform, is celebrating its 13th anniversary with a Birthday Blowout Sale from March 24 (8 p.m.) to March 29. The sale features discounts of up to 90%…
BeWell’s digital-first strategy drives sales growth on TikTok
Health brand BeWell has embraced digital transformation by launching products exclusively on TikTok Shop before making them available in stores. This strategy has boosted online engagement while creating anticipation for…
Mars Wrigley boosts sales through TikTok Shop
Mars Wrigley, the global confectionery brand, has strengthened its presence in digital commerce through TikTok Shop, using promotions, live shopping, and creator-led campaigns to engage Filipino consumers and increase sales.…
Southeast Asia’s e-commerce market set to reach $325B by 2028
Southeast Asia’s e-commerce market is projected to reach $325 billion by 2028, driven by digital payment adoption and improved regional payment connectivity, according to an IDC InfoBrief commissioned by 2C2P…
Asahi Appliances finds new growth on TikTok Shop while revisiting roots
According to Asahi, its Sales for appliances surged 2,700% year-over-year from the fourth quarter of 2023 to the same period in 2024.
Calliah Fashion drives growth through live selling on TikTok Shop
Beyond e-commerce, Calliah Fashion represented the Philippines at the Asean Business and Investments Summit in Laos and was featured in TikTok Shop’s #SarilingAtin docuseries.
Manny Pacquiao unveils digital solutions with Manila Ecommerce Center
Boxing legend and visionary entrepreneur Manny Pacquiao is introducing the Manila Ecommerce Center, a world-class, 16-storey business hub designed to fuel the growth of online businesses in the Philippines. At…
TikTok Shop links MSMEs with tools to boost local growth
As the business landscape shifts toward digital platforms, TikTok Shop aims to become a key partner for small businesses in the country considering that they make up 99% of businesses.…
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