E-commerce platform Shopee Philippines has launched its “Tatak Pinoy 2025” training program to help micro, small, and medium enterprises (MSMEs) improve and digitalize their businesses.
The nationwide program, held in partnership with local government units, offers tailored, hands-on workshops to give sellers practical skills for online selling and business growth. Shopee said the initiative also aims to build sustainable and resilient businesses while creating more economic opportunities in communities.
“We want to reach more sellers in different communities and make sure support is available where it is needed,” said Jack Ng, head of commercial of Shopee Philippines, during the kickoff in Mandaluyong City, where the company recently moved its headquarters. “This program is powered by Shopee’s wider network of partners in logistics and financial services, and is tailored to what sellers truly need.”
The curriculum includes localized workshops in various cities, followed by three months of ongoing support from Shopee Business Partners. The program will also highlight local brands and share success stories to promote Filipino products.
“This initiative is about making real changes for Filipino MSMEs,” said Councilor Charisse Abalos-Vargas of Mandaluyong City. “We want to give sellers not just the skills to sell online, but also the know-how to run and grow their businesses with confidence. Our goal is to help them thrive every day.”
The roadshow will visit cities such as San Juan, Pasig, Calbayog, Catbalogan, Quezon City, Calamba, Laguna, Naga, Meycauayan, and Guiguinto, with more stops planned across Luzon, Visayas, and Mindanao.
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