Accenture’s Technology Vision 2025 report shows that 69% of executives see AI’s fast development as a sign that organizations must rethink how they design and operate their technology systems. As AI becomes a stronger presence across companies and industries, it is also changing roles and relationships between people and machines.
The Accenture report explores how generative AI is ushering in a new era of autonomy and how trust in AI performance is becoming essential for businesses to fully benefit from the technology.
“People and AI are defining a virtuous learning loop: where the more people use AI, the more it improves, and the more people want to use it,” the report noted. “Unlike conventional automation, which yielded one-time benefits, this new age of AI can enhance and advance its skills over time, improving its value to the individuals using it and the organization as a whole.”
Trust as a priority
The report finds that AI success hinges on how much users trust its performance, beyond just responsible use. Accenture said AI must be accurate, consistent, and traceable to gain that trust. Most of the executives surveyed (77%) believe that the benefits of AI will only come if trust is built into the foundation. Even more (81%) said that their trust strategies must evolve alongside their technology strategies.
“A key priority (80%) for leaders is ensuring a positive relationship trajectory between people and AI, so it is not derailed by fears of automation, starting with communicating the strategy and bringing employees into the process,” the report said.
AI’s growing role
According to the report, AI will act not only as a co-pilot for development but also as a brand ambassador and even a robot controller. Foundation models that understand natural language are changing how software is built, pushing the role of developers toward systems engineers.
The study also looked at how AI affects brand identity. While 80% of executives worry that large language models and chatbots could make all brands sound alike, 77% believe businesses can stand out by designing unique AI experiences that reflect their culture and values.
Bringing AI to the physical world
Accenture said general-purpose robots will become more common in the next decade. These robots will learn new tasks quickly and work alongside humans. Already, KION Group, Accenture, and Nvidia are working together to improve how warehouse robots perform tasks by learning directly from staff.
“Eighty percent of executives believe that robots collaborating with people and continuously learning from those interactions will increase trust and collaboration between people and robots,” the report said.
To support AI knowledge-building, Accenture recently introduced a Generative AI Scholars Program with Stanford Online, aimed at helping clients grow their skills and confidence in using gen AI tools.
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