Alibaba Group, the Worldwide TOP Partner of the International Olympic Committee (IOC), has unveiled the Alibaba Cloud Pin, a cloud-based digital pin, for the broadcasting and media professionals at the Olympic Games Tokyo 2020.

The pin can be worn either as a badge or attached to a lanyard. The digital wearable is designed to enable media professionals working at the International Broadcasting Centre (IBC) and Main Press Centre (MPC) to engage with each other and exchange social media contact information in a safe and interactive manner during the upcoming Olympic Games between July 23rd and August 8th.

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“With this unprecedented Olympic Games, we want to use our technology to add new exciting elements to the Olympic pin tradition at the IBC and MPC while connecting media professionals and enabling them to maintain social interactions with safe distancing,” said Chris Tung, chief marketing officer of Alibaba Group. “As a proud Worldwide Olympic Partner, Alibaba is dedicated to the transformation of the Games in the digital era, making the experience more accessible, aspirational, and inclusive for broadcasters, sports fans, and athletes from across the world.”

Serving as a multifunctional digital name tag, the pin enables users to meet and greet each other, adding people to their ‘friend list’, and exchange daily activity updates, such as step counts and the number of friends made during the day. This can be done easily by tapping their pins together at arm’s length, bearing in mind the social distancing measures