For Apple fans, September is the most wonderful time of the year. No matter how incremental the changes are (and no matter how much they are being ridiculed by others), they always welcome these latest offerings from their beloved brand with open arms.
Here is a quick rundown of what Apple introduced at the annual Apple event.
iPhone 13 Pro and iPhone 13 Pro Max
Apple said it redesigned the iPhone 13 Pro and iPhone 13 Pro Max “inside and out.” But the most notable is that the iPhone 13 Pro Max having a 1TB storage capacity.
iPhone 13 Pro and iPhone 13 Pro Max now sport an all-new Super Retina XDR display with ProMotion featuring an adaptive refresh rate up to 120Hz. The pro camera system now has new Ultra Wide, Wide, and Telephoto cameras meant to shoot photos and video. It is also powered by Apple’s very own A15 Bionic. Both models also offer end-to-end pro workflows in Dolby Vision, and for the first time, ProRes, only available on iPhone. iPhone 13 Pro and iPhone 13 Pro Max also include 5G with more bands for better coverage.
With 5-nanometer technology, A15 Bionic features a new 5-core GPU in the Pro lineup that brings the fastest graphics performance in any smartphone, which Apple claims is up to 50% faster than the leading competition, ideal for video apps, high-performance gaming, and the slate of new camera features. The new 6-core CPU with two new high-performance cores and four new high-efficiency cores is up to 50% faster than the competition and handles demanding tasks smoothly and efficiently. A new 16-core Neural Engine capable of 15.8 trillion operations per second enables even faster machine learning computations for third-party app experiences, as well as features like Live Text in Camera with iOS 15.
iPhone 13 and iPhone 13 mini
iPhone 13 and iPhone 13 mini also boast super-fast performance and power efficiency with A15 Bionic, longer battery life, a brighter Super Retina XDR display that brings content to life, incredible durability with the Ceramic Shield front cover, double the entry-level storage at 128GB, an industry-leading IP68 rating for water resistance, and an advanced 5G experience.
The improved Super Retina XDR OLED displays deliver an incredible contrast ratio for true blacks and a 28 percent increase in max outdoor brightness at 800 nits, with higher peak brightness for HDR content like photos and videos at 1200 nits, all while being more power efficient.
iPad Mini and iPad
The new iPad mini has a larger 8.3-inch Liquid Retina display and features the brand new A15 Bionic chip, the new iPad mini delivers up to 80% faster performance than the previous generation, according to Apple. A new USB-C port allows faster connectivity and cellular models with 5G. New advanced cameras, Center Stage, and support for Apple Pencil (2nd generation) enable new ways for users to capture photos and videos, communicate with loved ones, and jot down their ideas when creativity strikes.
The new 10.2-inch iPad features a Retina display with True Tone, a 12MP Ultra Wide front camera with Center Stage, support for Apple Pencil (1st generation) and Smart Keyboard, the intuitive iPadOS 15, and twice the storage of the previous generation. The new iPad comes equipped with the A13 Bionic chip, delivering a 20% performance boost over the previous generation. This makes the new iPad up to 3x faster than the best-selling Chromebook, and up to a whopping 6x faster than the best-selling Android tablet. The Neural Engine in A13 Bionic also powers next-level machine learning capabilities, including Live Text coming in iPadOS 15, which uses on-device intelligence to recognize text in a photo that users can take action on.
Apple Watch Series 7
The Apple Watch Series 7 features a re-engineered Always-On Retina display with more screen area and thinner borders. The narrower borders allow the display to maximize screen area, while minimally changing the dimensions of the watch itself. The design of the Apple Watch Series 7 is refined with softer, more rounded corners, and the display has a unique refractive edge that makes full-screen watch faces and apps appear to seamlessly connect with the curvature of the case.
Apple Watch Series 7 also features a user interface optimized for the larger display, offering greater readability and ease of use, plus two unique watch faces — Contour and Modular Duo — designed specifically for the new device. With the improvements to the display, users benefit from the same all-day 18-hour battery life, now complemented by 33% faster charging.
Apple Watch Series 7 is the first Apple Watch to have an IP6X certification for resistance to dust and maintains a WR50 water resistance rating. The newest Apple Watch continues to offer tools for health and wellness, including an electrical heart sensor and ECG app, and a Blood Oxygen sensor and app. watchOS 8 helps users stay healthy, active, and connected through new workout types, the new Mindfulness app, innovative accessibility features, greater access with Apple Wallet, and more capabilities with the Home app, along with enhancements to Messages and the Photos app.