True to its longtime strategy, Apple wants its entire ecosystem sealed off other “intruders.” Apple One subscription is making it harder for other service-oriented brands to get into this exclusive environment.
As announced during the annual Apple Event, pre-recorded in the tech giant’s corporate headquarters in Cupertino, California, Apple One offers users subscription services in one simple plan, including Apple Music, Apple TV+, Apple Arcade, Apple News+, Apple Fitness+, and iCloud.
Apple is lowkey locking in its customers in over 100 countries and regions to access all Apple services across all Apple devices by offering subscription at reasonable rates.
Starting this fall, customers with Apple subscriptions will be recommended the right Apple One plan for them so they can sign up with a tap from any Apple device and get even more for less.
Individual includes Apple Music, Apple TV+, Apple Arcade, and 50GB of iCloud storage for $14.95 per month.
Family includes Apple Music, Apple TV+, Apple Arcade, and 200GB of iCloud storage for $19.95 per month, and can be shared among up to six family members.
Premier, where available, includes Apple Music, Apple TV+, Apple Arcade, Apple News+, Apple Fitness+, and 2TB of iCloud storage for $29.95 per month, and can be shared among up to six family members.
Apple One includes a 30-day free trial for any services that customers do not already have. With Apple One, customers will receive only one invoice each month, and they can easily change or cancel their Apple One plan at any time. With the Family and Premier plans, up to six family members can access all the included services with their own personal accounts and preferences.
Apple and Singapore
After the opening of its state-of-the-art Apple store in Singapore, the tech firm introduced the partnership with the government for Lumihealth app, which encourages healthy lifestyle changes through technology.
Using AppleWatch, Singaporeans and residents will receive personalized reminders, programs, activity coaching, and incentives. The personalized programs will be based on the user data provided such as age, gender, and weight.
LumiHealth also reminds users to go for health screenings and immunizations, and participate in wellness challenges that aim to improve sleep habits and mindfulness as well as encourage better food choices. By completing these goals and challenges, users earn rewards worth up to S$380 over the two-year duration of the program.