Asahi Appliances, a long-standing brand in the Philippines, has seen significant growth in online sales through TikTok Shop, marking a new chapter in its digital journey. By using the platform’s ACE Indicator System — Assortment, Content, and Empowerment — the company has modernized its approach while maintaining its reputation for quality.
According to Asahi, its Sales for appliances surged 2,700% year-over-year from the fourth quarter of 2023 to the same period in 2024. A key driver was the 11.11 Paskong Panalo Sale, which boosted sales nearly six times higher than the 10.10 sale that year.
“TikTok Shop has given us a platform to bring our products and story to life in a way that truly resonates with today’s audience,” said Eunice Sy, VP of Asahi Appliances. “This has been an opportunity to not just sell, but to engage with our customers on a deeper level, offering them value while staying true to the quality that has defined us since 1982.”
To attract online shoppers, Asahi Appliances offered discounts, bundles, and Buy 1 Get 1 deals. This approach led to a 130% increase in gross merchandise value quarter-over-quarter. The company also used TikTok Shop tools like the Shipping Fee Program and Bonus Cashback Program to create a smoother shopping experience.
“Trust is the foundation of any thriving digital marketplace,” said Franco Aligaen, marketing lead of TikTok Shop Philippines. “At TikTok Shop, we go beyond driving growth. We are committed to building a secure and transparent ecosystem where brands like Asahi Appliances can thrive.”
By adapting to online trends while preserving its identity, Asahi Appliances has shown how traditional businesses can succeed in the digital space.