BlackBerry launches new unified partner program to drive business growth

BlackBerry Limited has merged its BlackBerry Enterprise Partner Program and BlackBerry Cylance Partner Programs into one comprehensive structure following its acquisition of security company Cylance.

Through the unified BlackBerry Partner Program, partners will have access to the BlackBerry Enterprise Partner Program and BlackBerry Cylance Partner Programs solutions. The new global program features a unified sales portal with convenient, real-time access to a revamped curriculum of training, tools, and enablement resources to aid partners’ Go-To-Market efforts.

“We’re confident that the new program will be well received by partners who see significant opportunities amidst a security market and threat landscape that shows no signs of slowing down,” said May Mitchell, VP of Channel, Alliances and Field Marketing at BlackBerry.

The move now gives BlackBerry partners access to BlackBerry’s entire portfolio of solutions that is hoped to generate new revenue opportunities by offering organizations a range of leading cybersecurity and endpoint management options to help protect businesses, endpoints, and people while ensuring business continuity.

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The new program also includes a “Partner Protection” feature, allowing partners to register their deals to receive higher discounts by working closely with BlackBerry’s field sales teams. There are also several reseller partner distinction levels in the new program, including Gold, Platinum, and Emerald, which provide increased levels of benefits and discounts to partners based on their annual new business revenue targets and technical capabilities. Select value-added distributors will also have the ability to obtain back end rebates for achieving new business growth targets.