Seetoh HonChew BoomiMovements

Boomi appoints HonChew Seetoh as GM for Asia

Boomi, a provider of cloud-based integration platform as a service (iPaaS), announced recently that HonChew Seetoh has been appointed general manager for Asia, tasked with driving the company’s continued expansion as accelerated technology investment drives heightened demand for integration, data management, and workflow solutions.

Seetoh joins Boomi with more than three decades of experience as a business and technology leader, with roles spanning chief information officer (CIO), consulting, multinational account management, profit and loss (P&L) management, and B2B sales at companies such as Hewlett Packard Enterprise, Cisco Systems, Abacus International, Cap Gemini, Deloitte, Fiserv, and Accenture.

Seetoh reports to Ajit Melarkode, VP Asia-Pacific and Japan (APJ) at Boomi.

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“Since Boomi launched in Asia, our expansion has been underscored by the ability to provide a very simple way for companies to connect highly complex technology environments in the cloud, deploy new applications, and Internet of Things (IoT) devices quickly,” said Melarkode. “As a result, they are able to extract and share data securely to enhance business intelligence across their entire operations and create integrated experiences for all stakeholders.”

“Organizations are modernizing through digitalization and the app economy,” Seetoh said. “Boomi offers a unified, low-code platform with multiple key product offerings that remove complexity, reduce cost, and accelerate the rate at which those companies can see a return on their investments, and benefit automation and data intelligence.”