Bosch, a global supplier of technology and services, and Alibaba Group, a technology company focused on e-commerce and cloud computing, have expanded their strategic partnership to support digital transformation through cloud and artificial intelligence (AI).
The collaboration will focus on cloud-based enterprise operations, AI-driven business solutions, and e-commerce expansion.
“By joining forces, we combine Alibaba’s advanced cloud infrastructure, AI capabilities, and e-commerce market reach with Bosch’s deep technological expertise in mobility, industrial technology, and consumer goods to drive greater efficiency and innovation worldwide,” said Dr. Tanja Rückert, member of the board of management and chief digital officer of Bosch.
Rückert said AI has helped boost Bosch’s innovation across sectors, and cooperation with partners like Alibaba is essential for creating greater value.
“Bosch’s leading expertise in advanced automotive solutions and household appliances, combined with Alibaba’s innovations in cloud, AI, and e-commerce, will enable both our companies to bring compelling value propositions to customers worldwide,” said Joe Tsai, chair of Alibaba Group.
The partnership will include cloud migration and AI cooperation under Bosch Group’s cloud hyperscalers strategy. Areas of focus include corporate operations, home appliances, and commercial vehicles. The companies also plan to explore the use of Alibaba Cloud’s AI infrastructure to run Bosch’s intelligent driving environment.
In the automotive sector, they will evaluate Qwen-based multimodal models to improve smart cockpit features and in-vehicle interactions. They will also explore developing next-generation automated driving solutions powered by Qwen’s visual language model to enhance scene recognition.
In 2025, Bosch plans to launch new product categories in China using consumer insights from Alibaba’s e-commerce platform. Alibaba will support Bosch with omnichannel digital marketing to reach more consumers.
Bosch also intends to expand its e-commerce presence in Southeast Asia, Spain, and Latin America through Alibaba’s global platforms Lazada, Miravia, and AliExpress.
Bosch and Alibaba first partnered in e-commerce in 2017. Bosch has since built a strong presence on Alibaba’s Tmall platform, offering products such as home appliances, power tools, heating systems, and automotive parts, supported by joint marketing, sales, and customer engagement initiatives.