BPI X GMA Anti-Scam CampaignNews

BPI teams up with GMA Network to launch anti-scam campaign

Bank of the Philippine Islands (BPI), GMA Network, and GMA New Media Inc. developed a series of anti-scam short videos aimed at raising public awareness of scams via SMS and the internet.

BPI, GMA, and GMA NMI co-produced videos in the form of dramatized public service (PSA) that show the ways fraudsters use common social engineering schemes to dupe people out of their money. The videos highlighted emphasized the need to be more vigilant and to never share any information with anyone.

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“With this partnership, we hope to change the behavior of banking clients so that they become more vigilant against cyber scams and will never share any confidential information such as card security details, passwords, and One-Time PINs (OTPs) with anyone,” said Jonathan John Paz, enterprise information security officer and data protection officer, BPI. “We all share responsibility in keeping personal data safe, and this shared responsibility can only be sustained when we all work together,” 

The Sparkle artists featured in the PSA campaign are Kapuso Primetime Princess Barbie Forteza, Pambansang Ginoo David Licauco, comedian Betong Sumaya, versatile TV personality Maey Bautista, and Filipino actor and model Martin del Rosario.

The PSAs will air on GMA’s free-to-air channels GMA-7 and GTV; on its digital channels Heart of Asia and I Heart Movies; and on the Kapuso Network’s digital platforms. BPI will showcase the PSAs on its official social media accounts and in its branches across the country.