According to smart devices company HONOR Philippines, a customer pre-ordered 65 units of the HONOR 600 Series worth more than ₱2 million at SM Mall of Asia, showing strong early demand ahead of the smartphone’s May 30 release.
The order included 50 units of the HONOR 600 and 15 units of the HONOR 600 Pro, making it one of the brand’s biggest pre-orders recorded during the campaign period.
“The buyer, whose order is among the largest recorded during the pre-order period, signals growing excitement not only among individual consumers but also within businesses and communities,” said Stephen Cheng, vice president of HONOR Philippines.
The large purchase suggests that demand for premium smartphones in the Philippines remains strong despite rising prices and tighter consumer spending. Bulk orders are also often linked to resellers, corporate giveaways, or community-based purchasing groups.
The HONOR 600 Series is considered a premium smartphone lineup with higher memory configurations and flagship-level features. The HONOR 600 5G is priced at ₱25,999 for the 8GB + 256GB variant, ₱32,999 for the 12GB + 256GB model, and ₱37,999 for the 12GB + 512GB version. The HONOR 600 Pro 5G with 12GB + 512GB storage costs ₱49,999.
The company is also using aggressive pre-order incentives to attract buyers. Customers who pre-order from May 14 to 29, 2026, will get a chance to win a Mercedes-Benz EQA 250. Buyers will also receive a free HONOR Gift Box worth ₱1,499 and free HONOR Choice Earbuds Clip worth ₱4,999 when they claim their units on May 30.
The HONOR 600 Series is available through HONOR Experience and Partner Stores nationwide, as well as online through Lazada, Shopee, and TikTok Shop.
Pre-order links:
- Lazada: HONOR 600 on Lazada
- Shopee: HONOR 600 on Shopee
- TikTok Shop: HONOR 600 on TikTok Shop