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CIMB aims to empower Filipino millennials in pursuing life purpose

Digital banking services provider CIMB Bank Philippines vowed to empower Filipino millennials with better financial products and financial literacy programs to help them hurdle financial limitations. 

A recent study by CIMB Bank Philippines revealed that 65% of surveyed Filipino millennials cited financial limitations as the biggest barrier to pursuing their life’s purpose.

In collaboration with Southeast Asia consumer research agency Milieu Insight and the Ateneo Business Resource Center of the Ateneo de Manila University John Gokongwei School of Management, the said study found that 1 in 2 Filipino millennials surveyed are not pursuing — or believe that they are not making progress on — their life purpose.

Financial issues prevent PH millennials in pursuing life purpose — CIMB
CIMB offers free transfers with InstaPay and PESONet

“To learn that half of the Filipino millennials are not actively pursuing what they think they are meant to do, their life purpose because of financial limitations, we took it upon ourselves to let them know that CIMB is here to encourage them to live their life purpose,” said Bunny Aguilar, chief marketing officer, CIMB Bank Philippines. “We will provide better accessible financial solutions and financial literacy awareness to help them and our customers achieve their life goals.”

In photo, from left: Film director Antoinette Jadaone, event host and mental health advocate Cat Triviño, Milieu Insight co-founder and chief commercial officer Juda Kanaprach, CIMB Bank PH chief executive officer Vijay Manoharan, CIMB Bank PH chief marketing officer Bunny Aguilar, Ateneo Business Resource Center director Dr. John Luis Lagdameo, and Ateneo de Manila University John Gokongwei School of Management Marketing & Law Department chair Dr. Norman Tanchingco.

CIMB financial products

Aguilar noted that the company will soon launch an active financial literacy campaign and offer meaningful financial products as an advocacy for the Filipino millennials. 

Aguilar also revealed that the study and partnerships with Ateneo and Milieu Insight are the first steps in repositioning the CIMB Bank PH brand with purpose at the center. 

“With our #LiveYourPurposeWithCIMB program, we will focus all efforts in making CIMB brand in the Philippines as the digital banking service provider that helps our customers pursue their life purpose,” Aguilar said.