DITO Telecommunity has introduced new mobile data, home internet, and gaming offers as it aims to serve customers with different connectivity needs rather than rely on a single type of plan.
Unveiled at the company’s MAXX Mode On event at SM Mall of Asia, the portfolio includes DATA Maxx, DATA Maxx 5G, DITO One, and DITO Gaming. The offers target heavy data users, 5G customers, families, and gamers.
DATA Maxx provides larger data allocations for activities such as streaming, content creation, social media, and online communication.
For customers with 5G devices and coverage, DATA Maxx 5G includes UNLI 5G MAXX 149. The offer provides unlimited 5G data and unlimited access to social media platforms for seven days, along with unlimited calls and texts to all mobile networks.
DITO One combines home internet and mobile data under one account. It includes unlimited home data at speeds of up to 100 Mbps and 50 GB of shared data across four SIM cards. Subscribers also receive 30-day access to Prime Video and Blast TV.
The bundled service gives families one registration, one subscription, and one account for managing their home and mobile connections.
DITO Gaming, meanwhile, includes a modem designed for online gaming. Its design is inspired by esports organization Team Liquid Philippines and carries the team’s logo. DITO said the product is optimized around the internet requirements of gamers.
“Life has changed, and connectivity has changed with it. Our opportunity now is to go beyond providing connectivity and curate ecosystems around the different ways people live, connect, and pursue their interests,” said Atty. Adel Tamano, chief commercial officer of DITO Telecommunity. “That means listening closely to the communities we serve and bringing together the right products, experiences, and partnerships for them.”
“We are moving from simply selling connectivity to creating value around how our customers live,” said Miriam Choa, deputy chief revenue officer of DITO Telecommunity. “Every product we build begins with a real customer need and delivers a meaningful reason to choose DITO.”