The Department of Trade and Industry (DTI) has launched the E-Commerce Philippine Trustmark, a digital badge for online businesses, through a new online portal. The initiative aims to make online shopping safer and more reliable for consumers.
“Through the E-Commerce Philippine Trustmark, we are empowering consumers to shop with greater confidence while encouraging businesses to follow established standards and uphold responsible online practices,” said Trade Secretary Cristina Roque.
The trustmark is given to businesses that comply with fair e-commerce practices, consumer protection rules, and standards under Republic Act No. 11967, or the Internet Transactions Act of 2023. It helps consumers identify legitimate online merchants and assures them they are dealing with businesses that follow fair, transparent, and safe practices.
Certified businesses can display the trustmark on their websites, seller profiles, or product pages. Physical stores may also display the badge at their registered place of business.
DTI said the program gives certified sellers a competitive edge in the online marketplace, where reputation is important.
Businesses that wish to apply can fill out the application form at trustmark.dti.gov.ph and submit supporting documents. These include registration certificates from the DTI, the Securities and Exchange Commission, or the Cooperative Development Authority, along with a Bureau of Internal Revenue certificate of registration.
The trustmark program is part of the agency’s efforts to improve consumer trust in digital trade and promote responsible business practices among online sellers.
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