E-commerce site releases top car brand searches

Ecommerce site Carousell released the list of the top car brands for 2019 based on its data compilation of all searches in the past year.

Japanese automotive brands were the top 3 searches on Carousell last year led by Toyota, followed by Honda and Mitsubishi. Toyota garnered the Triple Crown Award as the No. 1 carmaker in passenger car sales, commercial vehicle sales, and total vehicle sales. Its popularity among preloved buyers resonates very well as shown by its leading selection on Carousell in 2019.

The two other most-sought auto brands from Japan, Honda, and Mitsubishi are also highly preferred in the Philippines given the popularity of their SUV models such as the Honda CRV and the Mitsubishi Montero Sport. For the adventurous ones who go off-road at times, their most-sought Sport Utility Vehicles (SUV) for 2019 are Toyota Fortuner, Mitsubishi Pajero, Honda CRV, Toyota Land Cruiser, and Mitsubishi Montero Sport.

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Japanese vehicles

Filipinos’ preference for Japanese vehicles is widely attributed to their reliability, affordability, and durability. Since the introduction of front-wheel drive in the Philippine market in the 1990s, Japanese automakers have succeeded in exciting the Filipino car buyers with upgraded classic models that offer optimized interior space and operational performance.

Rounding off the top 5 most-searched brands on Carousell are German cars BMW and Mercedes Benz. These two brands are key players in the luxury car market.

“Carousell places a high premium on optimum user experience satisfaction whenever our customers use our platform to search for a vehicle that perfectly suits their specific needs,” shared Carousell Philippines Autos Head, Karl Magsuci. “That is why we always ensure that our listings offer the widest selection of vehicle and price options to a full range of buyers.”

Carousell’s auto data report reveals the most looked-up vehicles on its platform in 2019. Completing the top 5 car models searched on Carousell are Honda Civic, Honda City, Ford Mustang, Honda Jazz, and Toyota Vios. Most-searched brands for MPV, AUV, and van models are Toyota Innova, Hyundai Starex, Toyota Rush, Mitsubishi L300 and Toyota Avanza.


Last year’s top motorcycle searches on Carousell include Yamaha, Vespa, Ducati, Honda, and Harley-Davidson. One of the leading motorcycle brands, Honda, recently released a scooter catering to the younger generation of commuters.

“Carousell’s automotive platform is ready to cater to the motoring needs of the Pinoy auto lovers, whether they are looking for used or brand new vehicles, parts & accessories, motorcycles, and even trucks and other special vehicles,” Magsuci said.