EastWest will launch what is considered to be the first-ever customizable app-based, on-demand life insurance in the Philippines. Troo Flex will be exclusively available through Komo, the group’s fully digital banking service, offered through EastWest Rural Bank.

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“Komo’s Troo Flex is about making insurance more accessible and adaptable to our customers’ needs,” Krisia Cruz, chief product officer, Komo. “What makes it different from the current insurance products that we see in the market is the add-to-cart feel of product customization: Users can select the insurance coverage (from P100,000, P300,000, to P500,000), tick the riders or benefits that best fit their needs (critical illness, accidental death benefit, accidental disablement benefit), and pay for the annual premium through their Komo account for as low as P300 to P1,973 yearly.”

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“Komo and its services were meant to create a new banking experience,” said Isabelle Yap, business head, Komo. “It focuses on savings and investments while making sure that convenience for customers comes first, in order to make banking fully digital.”

This was made possible as the team worked closely with Troo to create Komo’s insurance product or Troo Flex. Ageas and EastWest shared this vision and joined together to create Troo, an offering of two partners that share a single, focused vision: To help Filipinos create a plan for tomorrow so they can live their best life today.