Etaily, a digital retail platform, has partnered with piMerce, a software company focused on digital shelf analytics, to improve e-commerce strategies in Southeast Asia (SEA).
This partnership between Etaily and piMerce aims to enhance the analytics services available to Etaily’s clients and expand piMerce’s business capabilities. Both companies work with global brands, including Levi’s, Crocs, and L’Oreal.
“As a next-generation consumer products platform, we leverage technology, industry expertise, and strategic collaborations to ignite growth and launch brands beyond expectations – piMerce adds a meaningful element to our goal of unlocking massive analytics capabilities where we put the success of our brand partners at the center of all our effort,” Alexander Friedhoff, founder and CEO of Etaily, said in a media release.
PiMerce specializes in digital shelf measurement and marketplace intelligence, integrating various data sources to offer insights into online retail performance. The partnership will combine piMerce’s AI-driven analytics with Etaily’s expertise in e-commerce, helping brands optimize their digital presence.
Data insights
Through this partnership, clients will gain access to valuable data insights that can enhance their visibility and improve product availability. Etaily will also utilize piMerce’s platform to analyze market positions and competitor performance, aiding in strategic decision-making.
Key advantages for clients include access to digital shelf analytics and optimized retail media strategies, enabling brands to fine-tune their advertising efforts. Etaily will leverage piMerce’s insights to refine content and creative strategies, ensuring they meet high standards in a competitive online market.
“piMerce’s technology helps brands cut through data siloes and connect disparate data sets in a way that makes AI create prescriptive analysis and recommendations,” said Rajiv Babu, founder and CEO of piMerce.