FedEx Express, a subsidiary of FedEx Corp., is enhancing its services for e-commerce customers with the addition of delivery notifications via messaging app WhatsApp.

The integration of WhatsApp into the FedEx Delivery Manager International (FDMi) e-commerce solution is being launched in nine markets in the Asia Pacific, Middle East and Africa (AMEA) region, including Australia, Hong Kong, India, Indonesia, Malaysia, New Zealand, the Philippines, Singapore and the United Arab Emirates (UAE).

FDMi is an interactive e-commerce delivery solution that provides customizable delivery options and alerts. E-tailers or e-commerce platforms using the solution can offer their customers the ability to pick the timing and location of their deliveries to fit their schedule and change the delivery address when the shipment is in transit, giving them extra flexibility at no extra cost.

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WhatsApp instant messaging social media platform has 2 billion active monthly users globally.

E-commerce

“Our collaboration with WhatsApp is a huge step toward building a robust e-commerce ecosystem, where small businesses can conveniently access tech-driven solutions and keep up with the ever-changing business landscape,” said Maribeth Espinosa, acting managing director at FedEx Express Philippines.

Recipients expecting inbound deliveries will receive a WhatsApp notification from FedEx upon shipment pickup. FedEx uses a META-verified WhatsApp business account which helps to mitigate the risk of recipients responding to scams perpetrated on WhatsApp using the FedEx brand. Recipients can access tracking status and re-direct options with the click of a button directly in the WhatsApp chat window.