Twitter users are multigenerational and it has become a place where a diverse range of topics is discussed and dissected. The latest information from Twitter saw that around 35.2% of Filipinos on Twitter are millennials and 56% of which use the app at least once a day.
The term “millennial” is often misused with others associating it with the younger generation. As a refresher, millennials are those born from 1981 to 1996, so the oldest is 38 years old and the youngest is 25.
Filipino millennials are on Twitter fulfilling various pursuits such as keeping in touch with their friends (77%), doing some work-related networking or research (44%) and finding like-minded people (32%). Twitter has become their go-to place to keep up with the latest news and updates. Millennials on Twitter keep track of news stories (56%), content such as memes (44%), events or trends as they happen (32%).
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Filipino millennials on Twitter talk about their lives such as sharing stories about their pets, shows they recently streamed, or just random thoughts (49%). They also make their voice count on Twitter by being expressive of their opinions and taking a stand about the things that matter to them (44%).
Millennials shaping consumer marketplace
Majority of people in this generation are working (59.4%), so topics such as money and finances are top of mind. While it’s never too late to set financial goals, millennials feel the pang of social pressures to achieve financial milestones at their age. About 74% of them are optimistic that their finances will get better in the six months, and they are taking action by exploring options to grow or secure both their wealth and future by investing in life insurance (+11% on purchase) and health insurance (39%).
Filipino millennials on Twitter know what they want, from hobbies down to the media they want to consume. Their hyper-connectedness and love of consuming content give rise to new formats. In particular, 76% are into music streaming, 65% like online streaming, another 65% prefer gaming consoles, while 45% are into podcasts.
With their vigor to connect, express, and share, Filipino millennials on Twitter have the power to reshape the consumer marketplace. They have a clear picture of what they want (and vice versa) and their consumer habits evolve as norms change. However, it does not mean that this generation is elusive, all that is needed is for brands to embrace Millennial’s uniqueness.