Fynd, an India-based retail technology company, has entered the Philippines as part of its expansion in Southeast Asia (SEA), offering artificial intelligence (AI)-native commerce tools for retailers and supply chain operators.
Fynd provides AI-driven and modular solutions that connect online, offline, and backend operations. The system aims to reduce manual processes and improve coordination across stores, warehouses, and delivery networks.
The company said this will support the country’s growing retail and logistics sectors as more businesses shift to digital platforms. The region’s online retail economy is expected to exceed $170 billion by 2027. In the Philippines, e-commerce accounts for more than 60% of the country’s digital economy gross merchandise value and is projected to reach $40.5 billion by 2027.
However, the Philippines’ geography, with more than 7,000 islands, poses challenges in inventory management, fulfillment, and logistics. Fynd said its platform is designed to help businesses manage these complexities through automation and centralized systems.
“With the launch of our AI Native Commerce Platform, WMS, and TMS solutions, we are equipping retailers and supply chain operators with a single, intelligent stack to unify operations and scale with confidence,” said Ronak Modi, chief business officer, Global, Fynd.
The AI-native commerce platform automatically manages inventory, orders, and fulfillment across sales channels. It includes StoreOS for point-of-sale (POS), Endless Aisle, and Clientelling tools. It also offers an AI-powered product information management (PIM) and order management system (OMS) to help ensure accurate product data and coordinated order processing across channels.
Fynd is backed by Reliance Retail Ventures Limited and serves more than 20,000 stores and 300 enterprise retailers worldwide. The company said its entry into the Philippines is part of its plan to expand its retail ecosystem across the Middle East and Africa and Southeast Asia.