In its goal to empower local businesses to achieve commercial success, GCash for Business held the “Experience Easy” Business Summit to provide Philippine companies of all sizes with much-needed solutions to an increasingly demanding local market.
“Customers have their own point of view of what they expect from brands they interact with, and they’re not shy about letting everyone know. This forces businesses to face two realities: they can learn directly from their customers what they need, but they can also be immediately called out for unfavorable service,” said Kate Cruz, Head of B2B Marketing. “As a finance super app with millions of users, GCash is uniquely positioned to know exactly what Filipinos want to help businesses create enjoyable and relevant experiences for their customers at every touchpoint.”
With mobile usage accounting for about 70% of internet traffic and with a projection to increase in the coming years, businesses have ample opportunities to offer meaningful experiences to their customers. However, with countless channels to choose from, creating such experiences can become overwhelming and expensive.
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With a multitude of financial products and services available for every Filipino, GCash for Business hopes to make it easy for companies to effectively engage multiple customer touch points and address critical challenges to achieve specific goals.
Digital payments
“Although there are many technologies available, we focus on providing our clients and partners with the essential elements that customers value the most: speed, convenience, and personalization,” said Luigi Reyes, VP for Commercial Sales and Operations, GCash. “With GCash for Business, both businesses and their customers can benefit from an easy-to-use platform that streamlines transactions and enhances their overall experience.”
Companies have the opportunity to engage and retain their customer base by fulfilling their demands. With the increasing popularity of digital payments and online transactions, enterprises in the Philippines can now offer easy and flexible payment options and rewards, both online and offline, to millions of Filipinos through GCash for Business.