According to Globe, a digital solutions provider, it captured 54.7% mobile revenue market share (RMS) by the conclusion of 2023. This is the seventh consecutive year the company has secured the lead in the mobile sector.
RMS, regarded as the definitive metric for gauging competitive market leadership in the telecommunications sector, reflects actual consumer expenditure and includes all mobile revenue channels, including voice, SMS, and mobile data services.
Throughout the years, Globe has sustained an RMS ranging from 51.8% in the fourth quarter of 2016 to 54.9% by the third quarter of 2023, peaking at 56.8% in the initial quarter of 2019.
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Darius Delgado, vice president and head of Globe’s Consumer Mobile Business, emphasized the company’s commitment to maintaining its leadership position. He attributed Globe’s success to its network performance, digital innovation, and unwavering customer focus, emphasizing the importance of delivering a winning experience for consumers.
In 2023, the company’s mobile revenues surged to P112.4 billion, marking a 5% increase from the previous year. This growth was propelled by Globe’s data-centric approach and value-driven propositions tailored to meet evolving consumer preferences.
Globe aims to maintain its dominance in the mobile market by leveraging the continuously escalating demand for mobile data. The company’s diverse and cost-effective data-centric offerings are anticipated to bolster the prepaid market, ensuring its continued vibrancy.