Network service provider Globe is ramping up its efforts on hunger alleviation thought its recent partnership with Rotary Club of Makati Business District (RCMBD). 

RCMBD committed to raise a total P10 million in funds for the Hapag Movement, a Globe initiative also with other partners, through various initiatives involving the different Rotary Clubs and its District, individual, and corporate members nationwide. With its commitment, the club is now one of Hapag Movement’s longest term fundraising partners.

“This kind of initiative, which aims to benefit 100,000 families through its four-year course, will be the flagship for Globe’s corporate social responsibility programs,” said Yoly Crisanto, chief sustainability and corporate communications officer, Globe Group.

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The Hapag Movement is a united fight against involuntary hunger led by Globe that leverages partnerships to raise funds and deliver critical support for affected families. It aims to rally Filipinos behind a collective effort to feed the hungry and provide empowering livelihood training, as an estimated 15 million Filipinos continue to suffer from involuntary hunger.

At an event that sealed the partnership, P3 million was turned over to the Hapag Movement, which is the single largest donation the movement has received, so far. This amount includes P1 million each from RCMBD, Kyäni, and Ackerman, who made the donation in her personal capacity.

Under the partnership, the Rotary chapter will be tapping its corporate and individual members, alongside their vast network as drivers of the program.

“The Hapag Movement, led by Globe, is a noble initiative that aims to address a lingering and fundamental problem afflicting thousands of Filipino families,” said Mache Torres Ackerman, charter president, RCMBD. “Its goals are aligned with the Rotary’s mission to advance better health and help alleviate poverty, and so it was such a natural choice for us and our district membership to support.” 

Chef Jessie, one of the most sought-after Filipino chefs who has made meals for world leaders and the Pope, is set to cater for a P3,000-per-plate dinner sponsored by Rotary and Kyani for 80 members and employees. Half of the total proceeds from the dinner will go to the Hapag Movement.

So far, the movement has raised P13.5 million in donations through the help of partners Kumu, AMDOCS and the SM Advantage Card (SMAC). It has made an impact on at least 10,000 families through its mobilization partners the Ayala Foundation, Caritas Philippines, Tzu Chi Foundation Philippines and World Vision.