Globe experienced a 19% increase in mobile data traffic in the first quarter of 2024, reaching 1,610 petabytes compared to 1,352 petabytes in the same period last year.
Average mobile data consumption per user grew by 24% to 15.6 GB per month, reflecting higher engagement with digital content and online activities. This rise in usage drove a 10% increase in Globe’s mobile data revenues, which reached P23.8 billion, up from P 21.7 billion a year earlier.
“As mobile data becomes a more predominant part of our revenue stream, we are more determined than ever to invest in state-of-the-art technology and infrastructure to provide our customers with an unparalleled digital experience,” said Darius Delgado, head of Globe Consumer Mobile Business.
Mobile data now constitutes 82% of Globe’s total mobile revenues, up from 80% last year. In contrast, traditional mobile services like voice and SMS saw slight declines of 2% and 3%, with revenues dropping to P3.4 billion and P1.9 billion, respectively.
Despite the usual seasonal spike in data consumption during the fourth quarter, mobile data revenues remained stable, indicating sustained demand.