Telecommunications company Globe has secured a mobile revenue market share (RMS) of 54.9% as of the end of Q3 2023. This figure marks the highest RMS since the third quarter of 2019, before the onset of the pandemic.
Globe attributes this success to a 0.3% increase in RMS from Q2 2023, driven by heightened data usage and Average Revenue Per User (ARPU). The company’s subscriber base showed more consistent activity following the SIM registration process.
“We have always looked at RMS as the most important metric of mobile leadership. As we near the close of 2023, we are proud to have sustained our edge in the last seven years,” said Ernest Cu, president and CEO, Globe Group.
From July to September 2023, Globe’s mobile service revenues reached P28.4 billion, a 7% surge compared to the same period in 2022 at P26.5 billion. The year-to-date mobile revenue growth for January to September 2023 reached a record-high P83.2 billion, reflecting a 3% increase from P80.6 billion during the corresponding period last year.
The surge in demand for mobile data usage played a role in this growth. Mobile data revenues reached P67.0 billion by the end of September 2023, representing a 7% increase from P62.5 billion in the same period last year. This surge was accompanied by an increase in mobile data traffic, soaring from 3,365 petabytes in Q3 2022 to 4,360 petabytes by the end of September 2023.
Following SIM registration, ARPU showed improvement for Globe’s Prepaid and TM brands. Globe Prepaid witnessed a 25% increase in ARPU by Q3 2023 compared to the same period last year, maintaining the same level of increase compared to the previous quarter. TM recorded a 35% year-on-year increase in ARPU by the end of September 2023, reflecting a 28% improvement compared to Q2 of the same year.
Globe’s current subscriber count stands at 54.7 million, with an addition of 1 million newly acquired users from its total of 53.7 million by the end of July 2023, which marked the deadline for the registration of existing SIMs. The company deactivated 30 million inactive SIMs following the SIM registration process.