GoTyme Bank, a digital bank established in collaboration between the Gokongwei group and Tyme, reached a milestone of 2 million customers within 14 months, surpassing its 2023 target.
Nate Clarke, GoTyme Bank’s CEO, highlights GoTyme Bank’s growth and impact on various banking metrics, ranking 7th in Instapay volume and active debit cards, and 5th in finance apps. They’ve surpassed P10 billion in deposits and maintained a consistent top 5 ranking in finance apps across Apple and Google Play stores.
According to the digital bank, this growth is fueled by its phygital approach, blending 462 strategically located kiosks and 1,400 bank ambassadors with digital systems. These physical touchpoints contribute significantly to customer acquisition, democratizing banking access to everyone.
GoTyme Bank aims to unlock Filipinos’ financial potential
Digital bank GoTyme reaches 1 million customers
The bank’s investment in artificial intelligence (AI) streamlines operations, enhancing customer service and cybersecurity without compromising human interactions. AI-driven analysis aids in predicting customer needs, enabling tailored services and a better understanding of client preferences.
“This way, we get to know more about what our customers need and what they like,” said Albert Tinio, co-CEO, GoTyme Bank. “In turn, this leads us to develop improved services or products.”
He also makes a case for heavily investing in humans. “We believe in human interactions, in making connections, in building relationships, in making our customers feel that they are heard, that they are understood, and that their concerns and issues will have solutions,” says Tinio.
GoTyme also upgrades its technology solutions to reinforce cybersecurity measures. It ensures robust encryption across its platform, conducts automated code security checks, and collaborates with NICE Actimize for top-tier financial crime prevention. The bank prioritizes customer education on secure digital banking practices, promoting features like multifactor authentication, alerts via SMS or email, and vigilant fraud monitoring.