Growsari, a tech-based business-to-business (B2B) platform in Southeast Asia, has announced a new strategic partnership with Oppenheimer Generations Asia (OGA). Through a $5-million investment in Growsari shares, OGA brings its expertise and experience in similar developing markets, reinforcing Growsari’s position in the region.
“The Oppenheimer team will bring a shared vision of tech-based enablement of micro-entrepreneurs and of the bright future of the Philippines, while bringing a new perspective from their experience in other emerging markets,” said Shiv Choudhury, co-founder of Growsari.
Growsari, known for its innovative approach in the e-B2B space, serves approximately 100,000 neighborhood stores, commonly known as sari-sari stores, across the Philippines. The platform operates three key business lines: B2B E-commerce (SariMart), MSME Financial Services (SariPay), and Last Mile Logistics (Tranko). These services are designed to empower small businesses by providing them with the tools necessary for growth and sustainability.
Since its last funding round in 2022, Growsari has seen significant revenue growth, doubling its income and edging closer to profitability. The company is now recognized as the largest women entrepreneur platform in Southeast Asia, with a presence in over 400 municipalities across the Philippines.
With OGA now on board, Growsari is poised to further its impact on the sari-sari store market in the Philippines, leveraging OGA’s deep-rooted experience in sustainable business practices in emerging markets.