HedgeServ, a global provider of fund administration and operating solutions for alternative asset managers, has rebranded as HS Financial Technologies (HSFT), highlighting its technology platform for automating work and improving access to investment data.
The platform supports the daily work of running investment funds, including reporting, cash management, tax, and investor services. The company said it has expanded these tools as clients’ investment strategies and operating needs have become more complex.
“The alternative investment industry has changed dramatically over the past decade,” said Justin Nadler, president of HS Financial Technologies. “Managers today face increasing complexity, greater reporting demands, and the need for real-time access to data across their organizations. Our new brand reflects the company we have become—a technology-enabled partner that combines industry expertise with innovative solutions to help clients operate more efficiently and scale with confidence.”
HSFT’s services bring together fund administration, front office, middle-office, treasury, tax, investor services, and data solutions. These cover work ranging from supporting investment teams to managing cash and providing information to investors.
The company’s own technology connects these services. According to HSFT, it allows clients to automate workflows, gain a clearer view of their operations, connect information across their businesses, and use data to guide decisions.
The rebrand reflects the continuing development of that existing platform as fund managers seek faster access to information and face growing reporting demands.
“Our foundation has always been exceptional client service, deep expertise, and a relentless focus on helping our clients succeed,” added Jim Kelly, CEO of HS Financial Technologies. “The HSFT brand better captures our focus on technology based on our belief that technology will continue to transform how alternative asset managers operate, grow, and create value.”
HSFT said its ownership, leadership team, service model, and legal entities remain unchanged. It will continue providing technology, operational support, and expertise to clients across the global alternative investment industry.