Hitachi Vantara, the digital infrastructure and solutions subsidiary of Hitachi Ltd., announced the appointment of Chua Kee Hwee as country managing director of Thailand, and that of Varghese Mathew as the head of Partners & Alliances, Asean.

Most recently Chua oversaw emerging markets at Hitachi Vantara and was responsible for overseeing country operations for the Philippines, Vietnam, and Sri Lanka. In his new role, he will assume overall responsibility for the development and execution of the firm’s business strategy in Thailand.

An industry veteran, Chua has over 35 years of experience in the ICT industry, with more than 20 years in senior management roles across tech companies such as NetApp, StorageTek, and Sun Microsystem. Before joining Hitachi Vantara in 2017 he was with Symantec, overseeing the country operations of the Philippines and Vietnam. He has over the years helped many a customer to realize the value of data and expanding the business across the emerging markets.

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“Chua’s in-depth industry knowledge, a keen understanding of customer requirements, and his strong track record of leading teams across the region will serve to strengthen our offerings in Thailand even further,” said Joe Ong, vice president and general manager, Asean, Hitachi Vantara. “Chua will further deepen our mutual strategic partnerships, and accelerate our customers’ digital transformation journeys in Thailand.”

Mathew has been appointed to the role of head of Partners & Alliances, Asean, where he will be responsible for driving Hitachi Vantara’s channel program across the region. He will lead the integration and growth of the regional partner network, by establishing best practices in the execution of Hitachi Vantara’s partner go-to-market strategy.

Mathew boasts over 21 years of experience in the sector, with a specialization in business development, channels, and alliances management and solutions architecting. Prior to joining Hitachi Vantara six years ago, he worked with EMC, T-Systems, HP Services, and HCL in various capacities.

“Mathew’s experience offers him a unique perspective on the challenges and opportunities present on all sides of the channel. We look forward to leveraging his vast experience to more effectively enable our partners to grow and ultimately offer greater value to our customers across the region,” Ong said.