Ken Lerona, the Head of Public Relations at Home Credit Philippines has been elected as a Board Member of the Philippine Association of National Advertisers (PANA) and as a Trustee in the PANA Foundation (PANAF) for the year 2024.
Leveraging his extensive experience and contributions to public relations, Lerona brings a wealth of knowledge and strategic insights to both PANA and PANAF. His roles underscore his commitment to advancing the Philippine public relations and advertising industry, as well as supporting meaningful initiatives with a positive societal impact.
“I am committed to contributing my skills and experience to further the missions of both organizations and to uphold the standards of excellence in the Philippine marketing and brand-building industry as we transition to the new age of brand building that is influenced by data and artificial intelligence,” said Lerona.
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Lerona’s previous roles include serving as a director of PANA in 2020 to 2021 and being part of the board of the Public Relations Society of the Philippines in 2017.
In his capacity as a Board Member of PANA, Lerona will actively contribute to shaping the strategic direction of the organization. His focus includes fostering collaboration among industry professionals and promoting excellence in brand-building practices, especially in the context of the ongoing digitalization and AI (artificial intelligence) revolution. Simultaneously, as a Trustee in PANAF, he will play a crucial role in promoting social awareness and prioritizing the best interests of the communities served by member brands.
This development not only highlights Lerona’s leadership capabilities but also underscores Home Credit’s commitment to fostering industry leadership and contributing to societal betterment through responsible brand-building. As Lerona assumes these roles within PANA and PANAF, Home Credit anticipates that his contributions will enhance the company’s visibility in the PR and advertising landscape, further strengthening its dedication to corporate social responsibility.
Home Credit believes that active participation in industry associations and foundations aligns with its core values and demonstrates a commitment to shaping a responsible and innovative financial industry.