Honor 400 5G launch draws big crowd, hits strong sales

Honor Philippines reported a strong start for its newest smartphone, the Honor 400 5G, following its release on June 28, 2025.

Customers who pre-ordered the device lined up at Honor Experience Stores and online platforms, including Lazada (https://bit.ly/Laz_H400_PR), Shopee (https://bit.ly/Shop_H400_PR), and TikTok Shop (https://bit.ly/TikTok_H400_PR) to claim their units.

Priced at ₱22,999, the Honor 400 5G includes free items worth ₱9,397 for pre-orders made from June 17 to 28. The bundle includes a JBL Go 4 speaker, Honor Choice Earbuds Clips, and a Jisulife Pro 1 fan. Pre-order buyers also had the chance to win a Rolex GMT Master II worth ₱600,000 or a Hermès Lindy Mini Bag worth ₱420,000.

“We’re grateful to everyone who joined us in this milestone,” said Stephen Cheng, VP at Honor Philippines. “Our team worked hard to bring the Honor 400 5G to the Philippine market, and we are happy to see the strong support from our community.”

The launch featured appearances by Honor Stars 2019 Miss Universe Philippines, Gazini Ganados, and actress Ashley Ortega.

The Honor 400 5G includes a 200MP Ultra-clear AI Camera System, a 50MP portrait selfie camera, and tools powered by Google’s Veo 2 model on Google Cloud. Features like AI Eraser, AI Outpainting, and HD Moving Photo allow users to easily edit and animate content.

It runs on a 6000mAh silicon-carbon battery with 80W Honor Wired SuperCharge, offering up to 40% charge in 15 minutes.

Available in Midnight Black, Tidal Blue, and Desert Gold, the phone is also offered via Home Credit at ₱979/month for 18 months: https://hcph.info/3I2m1gb.

Learn more at https://bit.ly/Web_H400_PR or visit Honor’s website (www.hiHonor.com) and social media:

• Facebook: https://www.facebook.com/HonorPhilippines
• Instagram: https://www.instagram.com/honorph
• TikTok: https://www.tiktok.com/@honorphilippines

To see the full list of retail stores, go to https://www.hiHonor.com/ph/retailers/.

Get the latest before it trends. Follow Back End News on LinkedIn, Facebook, X, YouTube, and TikTok for updates and in-depth coverage across the tech and security landscape.