HONOR, a smart device brand, opened its latest store at the newly opened SM City further extending its reach to capture a wider market.

The opening was led by Steven Yan, GTM Manager of HONOR Philippines, and Tom Yuan, Retail Sales Director of HONOR Philippines, along with Ma. Theresa Luna, Chief Operating Officer of Greentelcom, and Edwin Luna, President of Greentelcom.

HONOR Philippines also announced its plans to extend its presence in the South, with Experience Stores soon to open in SM City Dasmarinas Cavite and SM City San Pablo Laguna.

HONOR Philippines opens first Experience Store
HONOR opens first experience store in Cebu

Among the devices it launched this year, the HONOR X9a 5G brought the brand to the mainstream market. HONOR X9a 5G boasts an ultra-tough OLED curved display, tested through various challenges, including smash and drop tests. The HONOR X9a 5G is available in Titanium Silver, Emerald Green, and Midnight Black, priced at P16,990.

HONOR 90 5G, known for its 200 MP flagship camera performance, also features advanced high-frequency Pulse Width Modulation dimming technology at 3840 Hz, reducing eye strain during prolonged phone usage. It comes in three colors: Diamond Silver, Emerald Green, and Midnight Black, with a price tag of P24,990.

The HONOR 90 Lite 5G is the latest iteration from HONOR and offers an impressive array of features typically unseen in its price range. With its 100 MP Camera system for ultra-clear photography, 8GB + 256GB Super Storage, and a 4500 mAh battery lasting up to two days, the HONOR 90 Lite 5G is available in Cyan Lake and Midnight Black, priced at Php 12,990.