Honor Philippines introduced its latest flagship device, the Honor 400 Pro 5G, during the GMA Gala 2025. Priced at ₱32,999, the smartphone made its debut on the blue carpet, capturing photos of celebrities throughout the evening.
“For the second year, we are very happy to partner with GMA Gala. There’s no better way to test the AI camera of Honor 400 Pro 5G than to use it during the biggest gala in the country. It is available now for pre-order and we encourage our Honor fans to hurry and get one before it sells out,” said Stephen Cheng, vice president of Honor Philippines.
As a Diamond Sponsor of the gala, Honor showcased the device’s 200MP Ultra-Clear AI Camera, which was used from the driveway to the Grand Ballroom to photograph stars such as Vice Ganda, Heart Evangelista, Dingdong Dantes, Enchong Dee, Ruru Madrid, Sanya Lopez, and Barbie Forteza. The event also featured Pinoy Big Brother Collab housemates, including Mika Salamanca, Brent Manalo, Bianca De Vera, Will Ashley, Klarisse De Guzman, Ashley Ortega, Esnyr, and AZ Martinez.
The Honor 400 Pro 5G Star of the Night award went to Charlie Fleming, recognized for her standout look and gown.
Beyond its AI photography capabilities, the Honor 400 Pro 5G features a 50MP telephoto camera with a Sony IMX856 sensor, 3x optical zoom, OIS, and AI Enhanced Portrait for detailed, true-to-color shots. It also offers AI Super Zoom with up to 50x telephoto capability, IP68 and IP69 water and dust resistance, 100W wired and 50W wireless charging, and is powered by the Snapdragon 8 Gen 3 Mobile Platform.
Available in Lunar Grey and Midnight Black, the Honor 400 Pro 5G can now be pre-ordered nationwide in the 24GB + 512GB variant.