Huawei has announced the transformation of its P Series into the innovative Huawei Pura Series, launching a new era of creativity in mobile photography. The flagship of this new lineup, the Huawei Pura 70 Series, promises to seamlessly blend ultimate photography, aesthetic design, and unique style.
Launching in the Philippines, the Huawei Pura 70 Series offers three distinct models: Huawei Pura 70, Huawei Pura 70 Pro, and Huawei Pura 70 Ultra, each boasting its own personality and setting new standards for elegance and craftsmanship. Pre-orders for these devices begin online on May 2, 2024, priced at P47,999.
Pura Series inherits the legacy of its predecessor while introducing groundbreaking design innovations, challenging current limitations to deliver a superior photographic experience for users.
Key highlights of the Huawei Pura 70 Series include revolutionary imaging technology, featuring a new generation of Ultra Lighting camera systems. The Huawei XD Motion Engine enables the Ultra Speed Snapshot feature, facilitating the capture of fast moments. The Huawei Pura 70 Ultra boasts an Ultra Lighting Pop-out Camera, achieving a thin one-inch image sensor and a large aperture in a compact body.
The Pura Series integrates geometric lines with image modules, presenting a unique Forward Symbol Design. The Huawei Pura 70 Ultra features an exclusive XMAGE label and a distinctive red ring accentuating its Ultra Lighting Pop-out Camera lens.
The durability of the devices is enhanced with Super Durable Kunlun Glass and Crystal Armor Kunlun Glass, making them more resistant to falls and scratches.
Expressing individuality, the Huawei Pura 70 Series offers a range of trendy vibrant colors, minimalist options, and exquisite embossed textures, catering to diverse consumer preferences.
The Huawei Pura Series marks a significant milestone in the evolution of mobile photography, inviting users to explore new possibilities and express their creativity through cutting-edge technology and innovative design.
The Huawei Pura 70 Series presents a palette of vibrant hues that exude youthful energy, including a striking Pink variant, alongside timeless classics of Black and White editions.
Catering to the discerning tastes of style-conscious enthusiasts, the Huawei Pura 70 Pro offers a selection of minimalist colorways, available in sleek Black and pristine White finishes.
The Huawei Pura 70 Ultra introduces the Exquisite Embossed Texture, a first for the series. Its back panel features a starry pattern delicately embossed with a plaid design, crafted from vegan leather, and offered in sophisticated Green and timeless Black options.